31 May 2015

Why You Need to Get Your Business Properly Branded

Not rare that a client smirked when finding out the cost of branding their business. They often asked why it is beyond their budget to just do a simple logo for them. If you are one of those who wondered, this will help you to understand why you might need to spend the extra penny in getting your branding right.

1. Your brand identity is the face of the business
When you meet people to introduce your brand, most of the time you will have to give them your business card, which makes your first touch point of your brand. People will be able to see what business you are doing, the way you work, the character of the business and your preferences from a mere business card. For example, if you use a sans serif font as a part of your logo, people might feel that you have a modern character rather than old school. The common perception will be susceptible around progressiveness and dynamic before even knowing how you really work. Therefore, the identity becomes the face of the business before everything else.

2. Long term investment
Imagine if your business grows from where it is right now. Your restaurant is now a chain, which opens in several cities, opening opportunities for franchising. People start to talk about your brand, how good it is to eat at your restaurant. They look you up on social media and they open your website. Imagine if you did not do your logo properly from the beginning, how the logo is not proportional and would not suit various backgrounds. It is too late to change your logo because people have started to notice the logo. As a long term investment, having the right brand identity allows your brand to grow and creates flexibilities in expanding the business.

3. Set the ground right
Like building a good house, you would need a proper foundation for your brand. Setting every elements of a brand right from the selection of fonts to the colour of your logo is a crucial step in initiating a brand identity. This range of selection will tell a lot about a brand. When you have set the ground right, you will be sure to have a strong building on top of it.

4. Soft power
The value of a brand is most of the time hard to valuate. Branding carries an intangible value that projects to the people you are targeting. If your market wants a cool brand, your cool identity will serve its purpose by creating attachment between your target market and your brand. This attachment is not something that you can pay people to have, rather it grows in them overtime when they have known your brand better and better. It is the soft power that counts.

5. Yours and yours only
When you are hiring the right designer to build your brand identity, they will do the process of doing a proper branding. From brainstorming, research to designing, this process allows designer to evaluate what your business really needs from the identity and how the brand identity should reflect the business. This carefully considered process will create a unique brand identity which will be yours and yours only.

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