27 September 2014

Sleep Deprived

As I sat on Karsa chair during GO exhibition days at Mall Kelapa Gading, I watched carefully as a continuous flow of people kept flooding to this booth selling latex pillows across my booth. There were random groups of people touching, asking, pretending to sleep on the pillows, trying to mimic their sleeping position at home.

I was wondering. Why do people love to buy pillows? Personally, I don't get the logic because I don't buy pillows (yet).

Those who came to the pillow booth were ranging from young executives still in their working attire, moms, dads, youngsters. But why, why do all these people were excited to buy pillows?

Let's relate pillow to sleeping. Sleeping is a stress relive, a fatigue remedy and a place to come home to. Imagine after a long day of work, after taking kids to their school or after continuous meetings during the day, the bed - or in this case the pillow - seems like a sense of reward. What wrong it is then to satisfy yourself with a decent reward by the end of the day. Pillow seems to be a perfect, a compact enough and impulsive buy to reward yourself at the end of the day.

That was probably one of the reasons why pillows are in fact a strange enough fast moving goods.

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