11 September 2014

Commodity Curse

We are cursed to sell commodities.

Indonesia is one of the richest countries, comprising of more than 18,000 islands, surrounded by the vast ocean and soil full of resources. I don't think we had much suffering in the past. 

This mentality continues to thrive in our people until today. When mining is just a bubble, our land suffers and the people too. We kept selling commodities to enrich ourselves today, to elevate our relatives and to abuse what's there. It just never came across us that one day, we can't live just by selling the physical. 

Ideas have become scarce, stories are gone and values diminish. Sadly, these things are undervalued in the modern days in Indonesia, where in some other places, they highly adore exploration of ideas. 

Commodities can be measured, ideas don't have boundaries.

It can't be more clear that design should begin with clarity. Your idea matters and your design's relevancy to the present days is a must.

We can sell chairs, we know that.
We make them at the factory.
And sell them overseas.

But can we compete on another level? Where it's not just about standard commodities, price and quantity that speak. We need to step it up and roll our sleeves. We can't fight on a commodity level because there are too many good talents are wasted out there. 

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